If you have experienced problems when shopping for a pair of shoes or boots you will be delighted to know that JJ Footwear offers you a solution. The Personal Fit Concept is a unique fitting system which enables you to purchase perfectly fitting shoes and boots without having to compromise on comfort or fit. It takes just three simple steps to calculate your unique Personal Fit Code. The Personal Fit Code is unique to you and provides you with all the information you need to view a collection which has been designed just for you. You will no longer have the disappointment of admiring products which are not available in your size.