With almost a century in footwear design and manufacture we felt we had the credentials to develop a solution for the 40% of women who have difficulty finding perfectly fitting boots. A little over 10 years ago we became one of the first companies to launch the wide calf-fitting boot.
Whilst developing a wide calf boot solved a significant number of problems facing consumers it did not answer them all. Consumer feedback demonstrated to us that the calf width was not the only problem and we would have to focus on other areas to guarantee perfect fit.
Today we have created a system in which four crucial measurements are taken from the in-step, foot, and ankle and calf widths and together with the addition of our removable insoles we have created the most comfortable, perfectly fitting range of shoes, ankle boots and knee high boots in a range of colours, styles and finishes.