Commercial

This TV Commercial was aired in 2006 and 2007 on Dutch National Television. It tells the story how difficult it is when something doesn't fit (like parking a car). 
JJ Footwear has found the solution as far as "fitting boots" is concerned because they have boots in widths S till 4XW. In the meantime, the widths have grown to XS till 6XW, thus ranging from 30 to 60 cms calf width circumference. The advertising was extremely succesfull in putting the brand JJ Footwear in the "footlight".